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different types of seniors housing, ranging from inde-
pendent living to assisted living and memory care to
continuing care retirement communities.
A mix of communities for a variety of income levels
will be showcased along with buildings in suburban and
urban settings. Interviews with seniors and their adult
children will provide powerful examples to help consum-
ers connect personally to the senior living experience.
ASHA members will play an important role in help-
ing promote the program. Members will be able to link
their websites to the new consumer education website.
"It will be incredibly important for members to use this
resource," says Bowe.
Another crucial element of the program is a social
media and public relations campaign. Facebook and
YouTube will be used to distribute information about
the website. ASHA will dovetail its efforts with the
social media campaigns of members.
LinkedIn, the social network for executives and
professionals, will be used to reach the senior living
advocate community. These professionals include the
infuencers who have a vested interest in senior living
such as government agencies on aging, policy analysts,
healthcare providers and social workers.
"It's important for professionals who have been at
arm's length of seniors housing to take a closer look,"
says committee chair Bowe. "We want visibility with
these folks."
Retirement Housing Foundation
911 N. Studebaker Road, Long Beach, California
562-257-5100 FAX 562-257-5200 TDD 800-545-1833, Ext. 359
www.rhf.org e-mail: info@rhf.org
We currently serve in 28 states, Washington, D. C., Puerto Rico and the U. S. Virgin Islands.
Our 181 communities include HUD subsidized and tax credit apartments,
Multi-Level Retirement Communities with Assisted Living, Memory Care,
and Skilled Nursing units.
More than 20,000 people call an RHF community "home."
We are inclusive, serving many races, creeds and cultures.
We are a faith-based nonprofi t, recognized by the United Church of Christ.
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Our Mission is Providing America's Seniors
and Families with Quality, Aff ordable Housing . . .
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David Caleca
(212) 446-9174
dcaleca@cscapitaladvisors.com
Peter E. Pickette
(212) 446-9173
ppickette@cscapitaladvisors.com
Laurent X. de Marval
(212) 446-9170
ldemarval@cscapitaladvisors.com
Bradley G. Razook
(212) 446-9172
brazook@cscapitaladvisors.com
800 Third Avenue, Suite 2502, New York, NY 10022, Phone:
(212) 446-9177, Fax: (212) 446-9181,
www.cscapitaladvisors.com
Trusted Financial Advisor
for over 20 years