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50 2015 ASHA 50 61 2015 Value of community living As a member of the committee, Meg Ostrom believes that consum- ers will beneft from a website that helps them think about how to live well proactively, instead of trying to make a decision during a crisis. "People don't understand the problems of staying in their own homes," says Ostrom, senior vice president of sales and market- ing at Enlivant, a Chicago-based owner and operator of assisted living communities. "When does the home no longer support their wellness?" Committee chair Bowe agrees that the consumer education initiative will emphasize the proactive nature of senior living decision-making. He likens the process to other parts of life plan- ning, such as saving for college or retirement. "The notion is to get people to engage earlier in the process, explore their options and look ahead," says Bowe. Seniors who are proactive will be in a far bet- ter position to extend their quality of life and wellness as they age, he adds. While the website will not promote individual communities, it will high- light the value of commu- nity living. "There are real benefts to a social setting," says committee member Jeff DeBevec, senior vice presi- dent of communications at Belmont Village Senior Living. DeBevec notes that too often consumers underestimate the prob- lems seniors have when they live alone and suffer social isolation. The basic website content and graphic design is expected to be complete by fall, though committee chair Bowe says the website will be continu- ally updated and fne-tuned. "This is a multi-year proj- ect," notes Bowe. "There is no fnish line." ASHA is encouraging its members to provide content for the website. Existing videos from mem- bers — not promotional in nature — will be posted on the website. In particular, ASHA is seeking videos that highlight comments about senior living from staffers, residents and family members. Tes- timonials from third-party experts are also being collected from ASHA members. A new video is being produced for the website to highlight the "There are real benefts to a social setting," says Jef DeBevec, senior vice president of communications at Belmont Village Senior Living. for bringing your idea to life. REAL ESTATE BANKING • AGENCY FINANCE • TAX CREDIT CAPITAL • MIDLAND LOAN SERVICES *Source: MBA 2014 PNC, Midland Loan Services and "for the achiever in you" are registered marks of The PNC Financial Services Group, Inc. ("PNC"). Lending products and services may require credit approval and are provided by PNC Bank, National Association ("PNC Bank"), a wholly-owned subsidiary of PNC. ©2015 The PNC Financial Services Group, Inc. All rights reserved. CIB RE REB PDF 0815-087-196484 ◊ PNC is here to help developers build, acquire or refnance. We provide expertise in Fannie Mae, Freddie Mac and FHA agency solutions, and offer a range of construction and bridge lending options. For those ready to build a solid relationship with a leader in multifamily fnancing, it's time to think PNC. To learn more, visit pnc.com/realestate. Seniors Housing requires a range of fnancing solutions. Relationships build success. for the achiever in you® in multifamily originations among banks * TOP 3