Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.
Issue link: https://seniorshousingbusiness.epubxp.com/i/566450
ASHA 50 60 2015 ASHA 50 2015 for 25 years," says Schless. "This is a great opportunity." An 11-person committee comprised of ASHA mem- bers, including owners and operators, is leading the con- sumer education effort. The committee is chaired by Jim Bowe, principal of GlenAire HealthCare LLC, a consult- ing frm based in Bloomfeld Hills, Mich. "We wanted to motivate consumers to learn more about senior living," says Bowe. Working together for the past year, the committee drafted a request for proposal and conducted a nationwide search for a marketing agency, selecting GlynnDevins to handle the devel- opment of the website and promo- tional campaign. "We were thrilled to be selected," says Ken Curnes, senior vice president of consulting for GlynnDevins based in Overland Park, Kan. "When you believe in a product, it's great to have the opportunity to raise awareness of the category." GlynnDevins is well known throughout the seniors housing industry. The marketing frm has more than 100 employees and focuses exclusively on senior living organizations. It provides a range of ser- vices to support the occu- pancy needs of its clients. GlynnDevins is currently devel- oping content for the website with the help of input from the com- mittee. A web address hasn't been selected yet. The website will highlight senior living and the services provided by ASHA members, according to Curnes. Different seniors housing types will be highlighted including senior apartments, assisted living, independent living with services, memory care and continuing care retirement communities. The content will also address the family dynamics of decision mak- ing, such as why a senior might be reluctant to move. "We want people to know they are not alone and that this is a diffcult decision," says Curnes. Curnes adds that the website will include information about suc- cessful aging as well as alternatives to seniors housing, such as home care. "We want to allow people to make an informed choice, and the website will become a resource to help people make that decision," he says. "People don't understand the problems of staying in their own homes," says Meg Ostrom, senior vice president of sales and marketing at Enlivant.