Seniors Housing Business

FEB-MAR 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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www.seniorshousingbusiness.com 53 February-March 2018 n Seniors Housing Business Alicia Turlington 404-832-8262 aturlington@francemediainc.com REGISTRATION & GENERAL INFO: Eric Goldberg 404-832-8262 egoldberg@francemediainc.com SPONSORSHIP & SPEAKING INFO: Rich Kelley 914-468-0818 rkelley@francemediainc.com interfaceconferencegroup.com SAVE THE DATE! Seniors Housing Business and the InterFace Conference Group are pleased to host the 4th annual InterFace Seniors Housing Midwest information and networking conference on June 7th at the Marriott Marquis in Chicago. If you are active in seniors housing in Illinois, Indiana, Michigan, Ohio, Wisconsin, Iowa, Minnesota, Nebraska and Missouri, THIS IS A MUST-ATTEND EVENT! June 7 th » Chicago » Marriott Marquis 4 th Annual I N T E R F A C E SENIORS HOUSING MIDWEST have to show up wanting to work with seniors. It's not just a job. For example, you and I are both in Atlanta and we both have a snow day today. [This interview was conducted over the phone during a snowstorm in Atlanta.] At our three properties in Atlanta I now have to question: Did we get enough staff in? Who showed up today? These people trudged out in the snow today. They're not doing that for money. They're showing up because they care. SHB: What's the secret to retain- ing good employees? Schiffer: It's remembering to treat your associates well so they treat the residents well. Obviously, the pay has to be in line. You can't underpay folks and hope the culture holds them. The rest is culture. What's important is making folks feel like they're part of a fam- ily and that we really care. That comes from training and send- ing them to leadership training courses. We also promote from within. Many of our supervisors and man- agement have come from within the company. Sometimes it's important to have new blood, so we have to balance that. But some- body who's been with us and liv- ing the Allegro life, we respect that and move them up. A voice for the industry SHB: You came over from the finance side of the house with Love Funding. How did you make the transition to Allegro, and what are the benefits of your financial background? Schiffer: Frankly, I almost feel I use a different part of my brain than when I was a mort- gage banker. Everything was numbers based, but it was very fill-in-the-blanks. Where the background really helps is in interactions with our investment team. It helps with debt and equity. I can have a quick conversation with lenders and not get into long conversations. I've forgotten so much about FHA programs that it's wonder- ful. I don't want to relearn it. But so much of what we do is figuring out the right debt load. That helps when looking at the bigger picture, even if it doesn't help on the oper- ations side. SHB: You serve on a lot of asso- ciations, including the Urban Land Institute (ULI) and Ameri- can Seniors Housing Association (ASHA). How does that help you at Allegro, and how do you help the industry as a whole by being on those committees/councils? Schiffer: It helps Allegro because it helps me get the name out. When we were just four or five properties, it let us play above our fighting weight. I was able to know stuff I might not have known if I was out there duking it out by myself. You get to interact with the leaders and thinkers. That goes both ways. Now that we've matured as a company, I get to help out the up-and-comers. Hopefully, I can help the devel- opers who come in and have no knowledge of seniors housing. SHB: What do you do in your free time? Schiffer: With the growth we're doing right now, this has basically been my free time. I used to joke with my father that he's never worked a day in his life because to him it's just been fun. I think a little bit the same way. In terms of pure fun, I spend a lot of time with family. I have two older kids now. I'm big on travel. SHB: What's the nicest place you've been to? Schiffer: Last summer we went to Israel. I found it to be the most culturally interesting. I don't know that I became more spiritual, but I became more impressed by things that are important in life. And the history! No matter what you're on this planet to do, there's a long history of people well before you. SHB: What's something people in the industry would be surprised to learn about you? Schiffer: I was part of a singing group in college at Tulane Univer- sity. I was an entertainer, up on stage singing and dancing. The group was called Tulanians. There were 12 vocalists and 12 musicians. We did shows through- out the year. The primary reason for the band was as a recruitment tool. We'd go to high schools and do concerts in January. When people were decid- ing where to go, the Tulanians would show up and say "Come to Tulane!" I'm kind of the quiet guy. To think of me up on stage usually surprises people. n Allegro accentuates its luxury dining, seen here at its community in Boynton Beach, Fla. The property features 136 units of independent living, assisted living and memory care.

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