Seniors Housing Business

FEB-MAR 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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34 www.seniorshousingbusiness.com Seniors Housing Business n February-March 2018 Fuel growth and profi ts with an HR strategy. "Utilizing Aureon gives us time to focus on our residents. As we grow and continue to implement new communities, Aureon makes our decisions easier." TED TURNER, CHIEF OPERATING OFFICER, NAVION SENIOR SOLUTIONS Read the story at aureon.com/shb AUREON.COM Belmont launched a social media campaign this year. It includes Facebook, Google Plus and Twit- ter. With a media background, Adam manages the creative con- tent that is produced in-house. Technology will be the big driver of growth and efficiency in the industry, according to Jeffrey Kraus, managing director of Spec- trum Retirement Communities based in Denver. He co-founded the company with John Sevo in 2007. Spectrum currently owns and operates 37 properties, and has another 15 underway. "This new generation of leaders is better equipped to deal with the changes in technology that a grow- ing company needs to adapt," says Jeffrey. Jeffrey's son, Bradley Kraus was named president and chief oper- ating officer of Spectrum in 2017. Focused on operations, he recog- nizes the importance of technol- ogy to improve efficiency, espe- cially in a tight labor market. "My dad and his partner have created an amazing com- pany," says Bradley. "I want to be a good steward and put my own mark on it to adapt to an ever-chang- ing market." Giancarlo Riso, an associate in the Los Angeles office of Blueprint Healthcare Real Estate Advisors, a brokerage company, thinks tech- nology will change the way care is delivered. His father, Torey Riso, had been president and CEO of Care Investment Trust, a real estate investment company that was just sold. He was recently named CEO of Blueprint, which is headquar- tered in Chicago. Torey sees himself as a mentor to his son and other next-gen leaders. "The industry is changing," says Torey, who spoke in December to the young staff at Blueprint when his appointment was announced. He tried to communicate to them that senior living is a great indus- try and it isn't going anywhere. "We are not even at the start- ing line," he says. The industry will have a large market and con- tinued demand, he adds. But the consumers of tomorrow will be differ- ent from those of today. And it will be hard to predict what those consumers will want and how technology will change. The next generation of suc- cessful industry leaders will be the ones who ask the right ques- tions, says Torey. They will be the thought leaders who take a phil- osophical approach and under- stand that the industry's mission is to take care of seniors, provid- ing them with dignity and respect whether they can afford to pay a lot or a little. Next-gen leaders will also real- ize it's their duty to take care of the workforce and provide them with opportunities, says Torey. "If we support that, we will have the ability to shape this industry." n A young Andrew Katzmann attends a groundbreaking with his mother Lynne Katzmann, founder and president of Juniper Companies. Andrew is now a financial analyst at LTC Properties, a healthcare REIT headquartered in Westlake Village, Calif. Bradley Kraus Spectrum Retirement Communities Jeff Kraus Spectrum Retirement Communities

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