H O U S I N G
B US I N ESS
SENIORS
The Magazine for Seniors Housing Real Estate and Operations
August-September 2016
®
How focus groups
shape projects
n SHB Interview
Bob Probst
Ventas chief financial officer finds success
with diverse, 'well-curated' portfolio
66
Family care homes
concept finds foothold 58
n Markets
Demographics alone
aren't destiny 46
n Research
Skilled nursing operators
reach a crossroads 33
n Operations
Construction lenders
pull back 37
n Financing
28