Seniors Housing Business

ASHA 2016

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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AS H A 64 2016 ASHA 50 2016 benefit from moving to these com- munities if we help educate them." Jim Glynn, co-CEO of Glynn- Devins, a marketing firm in Over- land Park, Kan., that is responsible for the creation and management of the campaign, adds that many seniors stay in their own homes by default. "We are trying to give them a different perspective," he says. The website does just that. Unlike other informational websites that rely mostly on written material, the website features rich video content, provided in partner- ship with ASHA members. Elderly residents tell their own stories and talk about their senior living experiences. Relatives relate how senior living has not only helped the senior, but also the family. "We've done a great job of mak- ing the website visual," says Douglas Schiffer, president and COO at Alle- gro Senior Living, an owner-operator based in St. Louis, and a committee member of the ASHA consumer education initiative. Videos by professionals and experts are also posted on the web- site, providing the latest research on the benefits of community life. For example, one of the website's popular videos is a talk by Dr. Roger Landry, president of Masterpiece Living, a research-based wellness program. He discusses the dangers of social isolation and the benefits of a senior living community that offers activities and new friendships. "The videos provide a first-person experience," says Jim Bowe, chair of the ASHA consumer education ini- tiative, and principal of the consult- ing firm GlenAire HealthCare based in Bloomfield Hills, Mich. "It gives people a chance to see and hear real seniors and their families." Information, please The website aims to inform con- sumers in a way that doesn't pro- mote one particular community, but Sources: Dr. Bill Hettler, co-founder of National Wellness Institute; Where You Live Matters website 'It takes time to build engagement.' — Meg Ostrom committee member, ASHA consumer education initiative; senior vice president of sales and marketing, Enlivant

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