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Located in McLean, Va., Vinson Hall Retirement Community is designed for retired military ofcers and high-level civil service retirees. The
community recently opened a new independent living building because of growing demand for units.
ago the community broadened its
potential customer base by open-
ing its doors to those who had
served at an offcer's level at the
U.S. Defense and State depart-
ments, the CIA, and other govern-
ment agencies.
"Our strategy was to grow the
community to look more like the
wider McLean-Arlington popu-
lation," says Admiral Kathleen
Martin, who retired from the
Navy in 2005 and now serves
as CEO of Vinson Hall. But the
residents all come from similar
backgrounds creating a natural
affnity group, says Martin. "New
residents feel at home quickly and
make friends faster because they
have a lot in common."
In addition to the new inde-
pendent living building, Vinson
Hall also opened a new commu-
nity building in December. The
ground foor includes a therapy
unit with a gym and a short-term-
stay rehabilitation section with
private rooms. As in many niche
communities, short-term rehabili-
tation and nursing care are open
to anyone, not just residents or
military retirees.
The ground foor of the
new community building also
includes a lounge with a freplace
www.seniorshousingbusiness.com 41
February-March 2015 n Seniors Housing Business