Seniors Housing Business

AUG-SEP 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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76 Seniors Housing Business n August-September 2018 Environmentalism Heather James-Wyrick 404-832-8262 R E G I S T R A T I O N & G E N E R A L I N F O : Terri Kelly 781-724-0159 Debbie Huard 404-832-8262 S P O N S O R S H I P, E x h i b i t & S P E A K I N G O P P O R T U N I T I E S : France Media Inc., publisher of Ancillary Retail magazine and Shopping Center Business, has launched a new conference for retailers, wholesalers, leasing and shopping center professionals. The Ancillary Retail Expo will be held January 14 - 15, 2019, at the Hilton Daytona Beach in Daytona Beach, Florida, and will feature two full days of exhibitors, educational sessions, and networking opportunities. w w w . a n c i l l a r y r e t a i l . c o m / e x p o 2 0 1 9 A N C I L L A R Y RETAIL EXPO INTERFACE CONFERENCE GROUP AND FRANCE MEDIA PRESENT 2 0 1 9 J A N U A R Y 14-15 ยท H I LT O N D AY T O N A B E A C H I f y o u ' r e a r e ta i l e r , e n t r e p r e n e u r , l e a s i n g r e p r e s e n tat i v e o r m a n a g e m e n t p r o f e s s i o n a l l o o k i n g t o b u i l d a n c i l l a r y r e v e n u e a n d c r e at e s u c c e s s f u l b u s i n e s s e s , t h e n t h i s i s a M U S T - A T T E N D E V E N T ! Green Communities Have a Long History in Industry Earth-friendly techniques can save money and please residents. By Rudy Trebels Environmental sustainability has become one of the enduring "move- ments" of our age. The baby boomer generation has not emerged, after all, as the always- reliable liberal voting block that was expected after the social upheavals of the 1960s and 1970s. Longer lives and unpredictable economics over the past few decades have tended to increase, not decrease, conservative values among this population. But one reform movement, born during that tumultuous period, has shown enduring popularity among the boomers and the generations that followed: environmentalism and "green living." Living green has also become a global value. The World Health Orga- nization, a specialized wing of the United Nations, now tracks age- friendly communities around the world, and that survey puts a high value on green spaces and sustainability practices. Perhaps it's time our seniors housing developers and investors in the U.S. also put those now core American values at the very center of con- struction and operational plans, and not wait for green building and sus- tainability standards to be mandated by local or state authorities. Meeting the standards LEED (Leadership in Energy and Environmental Design) is the domi- nant voluntary green building certification system. Study after study has shown that, by using LEED, thousands of public and private buildings are immediately affordable and continue to save money in the operational long run. Projects demonstrating LEED values also attract long- term global investors and help create local high-tech building trades. What many do not appreciate is that leadership in building senior living facilities that are aggressively green has a surprisingly long history, and includes some traditional socially conscious actors. In the vanguard of continuing care retirement communities (CCRCs) featuring greener living is Pennswood, a Quaker facility in Newton, Pennsylva- nia, which was founded almost 40 years ago in 1980. One of its assisted living facilities now has LEED Gold certification, the second highest rating for green building construction issued by the U.S. Green Building Council. Pennswood is also known for its award-winning and innovative storm-management system that recreated a river corridor flood plain, benefitting the entire surrounding community. Other environmentally sustainable features include geothermal heating and cooling, as well as a resident-run recycling program and community gardens. Another CCRC with eco-conscious features is Wake Robin in Shel- burne, Vermont, which opened in 1993. Like Pennswood, Wake Robin uses geothermal heating and has its Rudy Trebels Wedgewood Investment Group

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