Seniors Housing Business

AUG-SEP 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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Page 71 of 80 71 August-September 2018 n Seniors Housing Business Capital Funding, LLC and Capital Finance, LLC are wholly-owned subsidaries of CFG Community Bank. CFG Capital Markets, LLC: Member FINRA/SIPC Capital Finance, LLC Jeffrey Stein, Executive Managing Director 410.513.8736 Capital Funding, LLC Erik Howard, Managing Director 410.513.8728 As one of the nation's leading healthcare lenders over the past 25 years, Capital Funding Group provides creative, structured financing solutions for our clients. Whether bridge-to-HUD, subordinate/mezzanine, working capital, or HUD-insured loans, CFG has all the necessary tools to help you fund any transaction. bridge loans commercial banking HUD loans investment advisory services subordinate/mezzanine debt working capital lending THE ORIGINAL ONE-STOP SHOP HEALTHCARE FINANCING FOR standing the future market. It's not necessarily that these communities will be out of the market. It's not only the physical product, but also the service product. What are the amenities, services and lifestyle for the future senior? You have to make sure you've got that right. I pose the question to my team this way: "How do we differenti- ate ourselves from looking the same as retirement communities out there that everybody's doing?" SHB: Any insight into what that future might look like? Nelson: I'd like to reserve judg- ment on that. We've got some stuff we're working on but I don't want to get ahead of myself. Serving a wider community SHB: You're a member of the NIC operator advisory board. What does that service entail? Nelson: The NIC advisory board is a group of some of the industry's best operators, large and small. That's what makes it so powerful — the diversity and perspective. The role of the board is to pro- vide feedback to the NIC board of directors in its mission to identify and study meaningful data, met- rics, market information, applica- tion and how that helps the overall industry. We will study and provide feed- back on the research NIC is pro- viding, deciding whether it's meaningful in how we can take that information and apply it as operators out there in the com- munity. For example, we want to really understand pricing, how that interacts with market rates and discounting. It's really a sounding board that can provide operator feedback to the NIC board as it looks for bet- ter ways to serve our industry through research. SHB: You are also on quite a few other boards and do a good bit of charity work. Tell me more about those groups, including the LCS Foundation, and why you participate. Nelson: Wherever I've lived, I've always been very involved in the community. It's important to immerse yourself in the commu- nity if you have something to offer. And there's always a lot to learn. For example, I just finished nine years with the largest children's rehab organization in Des Moines, ChildServe. LCS Foundation really has three purposes, or pillars, behind its mission. The first pillar is invest- ing in our future professionals within the industry through schol- arships, training, development and participation in college programs. The second is to celebrate the first Alzheimer's disease survivor. We are certainly in the top five in the nation with our national Alzheimer's fundraiser campaign. It's our goal to be a million-dollar annual contributor. The third is for our 24,000 employees serving our seniors. With that many people, there's tragedy every day out there. Life's hard enough. We have folks lose their homes to fires and hurricanes, communities that have been in floods. The foundation is a way to help those employees and families through those times of hardship. Credit goes to Ed Kenny, who started the foundation about a year ago. It continues to build on our mission of serving areas spe- cific to the senior space. SHB: What's something people in the industry would be surprised to learn about you? Nelson: I'm a fan of wrestling. I've officiated for over 15 years at the high school and collegiate lev- els. n

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