Seniors Housing Business

AUG-SEP 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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42 www.seniorshousingbusiness.com Seniors Housing Business n August-September 2018 percent of the private duty aides work full time and the remainder are employed part time. Residents pay an hourly rate that varies by market for the service. At Kensing- ton's Virginia property, for exam- ple, the rate is $26 an hour. Revenues from the private duty team average anywhere from about $40,000 to $100,000 a month per building, according to Tanya Walker, vice president at Kensing- ton. Newer buildings tend to gen- erate less revenue because the resi- dents are generally younger and need less help with the activities of daily living. "The program is a win-win for us," says Walker, adding that it's a great source of new revenue. What's more, an in-house pri- vate duty care team gives the provider better insight into a resi- dent's condition. "We are provid- ing care to a family and giving them a promise to care for their loved one," says Walker. "When you use an external company, they may not be giving the care you would want your residents to receive." Exclusive apartments with spe- cial services can generate higher rents as evidenced by the strategy of Brandywine Living based in Mount Laurel, New Jersey. Brandywine Living's new build- ings feature a concierge level simi- lar to that of an upscale hotel. At its new property in Virginia — Brandywine Living at Alexandria — the entire 6th floor of the build- ing is branded as Serenade by Brandywine. A dedicated employee is avail- able 12 hours daily from 7 a.m. to 7 p.m. Services provided by the concierge can vary depending on resident requests. One resident might want breakfast in bed. The concierge can also provide com- panionship, shop for residents or act as another set of eyes to check on the resident. The concierge does not provide help with activities of daily living. Instead, the certified nursing assis- tants perform those duties. Nurses are available to all building resi- dents around the clock. Brandywine's Alexandria prop- erty is the company's 29th loca- tion. The community opened in June and features 116 suites, including 28 for memory care residents. The Serenade level features 22 suites and includes its own din- ing room where residents can eat or host a family event. Afternoon high tea is served along with a daily cocktail hour. The upgraded suites are larger than those in the other sections of the building. A studio apart- ment in the Serenade section is 350 square feet, compared with a typical assisted living studio apart- ment of 315 square feet. The rent for an apartment in the Serenade section of the build- ing can cost upwards of $2,000 a month more than that of a typical assisted living apartment. Brandy- wine residents also pay a fee based on a point system to determine the level of care needed. Residents and their families select an apartment on the Ser- enade level usually for three reasons, says Samantha Tricoli, director of community relations at Brandywine Living at Alexan- dria. The resident may need a little extra care, or perhaps the resident liked to travel and was already accustomed to concierge services. Also, residents without family in the area may want the extra atten- tion that comes with the concierge service. "That can be difficult to find at other assisted living com- munities," says Tricoli. "This fills that need." n Brandywine Living's Serenade units come with butler services. Butlers provide more personal attention and can deliver breakfast in bed, help with shopping and errands and much more. These units also feature upgraded décor and private lounges and cost approximately 20 percent more than a standard assisted living unit. National Investment Center for Seniors Housing & Care Call JCH today at 888.916.1212! Visit us on the web at www.theJCHgroup.com Nick Stahler 714.463.1663 Nick@theJCHgroup.com Jim Hazzard 714.463.1677 Jim@theJCHgroup.com Michael Mooney 503.428.7058 Mike@theJCHgroup.com MAKE YOUR NEXT MOVE COUNT. ■ DISPOSITIONS ■ ACQUISITIONS ■ LEASE NEGOTIATIONS ■ BROKER OPINION OF VALUE ■ MARKET EVALUATIONS ■ 20-YEAR PROVEN TRACK RECORD

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