Seniors Housing Business

ASHA 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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Page 62 of 80

AS H A 50 62 2018 ASHA 50 2018 By Jane Adler Independent living is popular again. Developers, owners and operators see opportunity in a market that has recently been overshadowed by the construction of memory care and assisted living facilities. Multifamily developers are jumping into the sector too, figuring independent senior living is a twist on the apartment market they already know. While independent living is attracting renewed attention, the definition of the product is changing. Older residents who already live in independent living aren't so independent anymore. They want services — and healthcare — brought right into their units so they don't have to move. Independent Living 2.0 Seniors housing providers are experimenting with a whole new range of options in an effort to attract, retain residents. Alliance Residential Company, one of the largest multifamily developers and managers in the U.S., recently broke ground on Marvelle at Southcenter in Tukwila, Washington, near Seattle. The modern apartment community is designed exclusively for residents age 55 and up. Marvelle is the company's new active adult housing brand.

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