Seniors Housing Business

ASHA 2018

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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AS H A 50 54 2018 ASHA 50 2018 ASHA is the industry thought leader promoting quality and innovation, advancing research, exchanging strategic business information and influencing legislative and regula- tory matters. Why become a member The American Seniors Hous- ing Association (ASHA) is at the forefront of advancing the interests of executives engaged in the devel- opment, ownership, operations and financing of seniors housing. We are the premier source for research, conferences and advocacy, and our commitment to excellence makes us an outstanding investment for busy executives. ASHA's all-inclusive annual mem- bership fee is a tremendous value. As a member, you access the thought leadership, innovation, research and strategic relationships that have made ASHA a trusted industry leader for more than 25 years. Research Original research and jointly sponsored reports provide guidance on the opportunities and challenges facing the seniors housing business. Relevant, substantive and actionable, ASHA's research initiatives cover dozens of topics such as construction trends, the senior consumer and operational performance. As a member, you receive special issue briefs, detailed reports and exclusive 24-hour access to our robust online research archive. Peer-to-peer insight ASHA membership meetings bring leaders from all sectors of the indus- try together to find ways of moving senior living forward. At national and regional meetings, you can: n Hear from nationally-renowned leaders in business and academia. n Participate in candid learn and grow sessions on topical and emerging issues. n Network with leaders from across the U.S. and Canada. Advocacy ASHA is proud to have established one of the first and largest seniors housing PACs focused exclusively on supporting federal candidates who understand and are favorable toward the interests of our industry. For more than 25 years, ASHA's legislative team has worked to educate policymakers about the industry and protect the interests of seniors housing owners and operators, as well as advocating for policies that benefit our residents and their families. Our federal legislative team with extensive experience on Capitol Hill, works all year with Congress to ensure the industry has a strong voice in policy matters. Consumer education Where You Live Matters is the first-of-its-kind national consumer education initiative designed to help seniors and families under- stand their senior living options and make empowered decisions. Combining a com- prehensive website rich with content and powerful social media efforts, Where You Live Matters is educating hundreds of thousands of people across the country and shaping their perceptions of the senior living experience in a positive way. ASHA members actively partic- ipate in this initiative by sharing its free content in their marketing, sales and PR efforts. Visit www. WhereYouLiveMatters.org To learn more about ASHA, visit www.seniorshousing.org. The ASHA mission ASHA core principles n Promote a favorable business climate that supports quality, competition, innovation and long -term investment in seniors housing n Advance information and research that frame and influence key industry initiatives n Promote the identification and advancement of emerging industry leaders who reflect the increasing diversity of the business n Support research and national initiatives that enable senior customers to receive high-quality services and age with dignity in the setting of their choice Photos, left to right: 1) Dan Pink is a New York Times best- selling author and has written six provocative books. He spoke at the 2018 Annual Meeting. 2) Cathy Voreyer (Wells Fargo), Steve Blazejewski (PGIM Real Estate) and Lisa Widmier (CBRE) enjoying the Park City views at our Mid-Year Meeting. 3) Dr. Greg Patton is a Professor of Clinical Management Communications in the Marshall School of Business at USC. He spoke at the 2018 Mid-Year Meeting. 4) Dr. Marci Rossell, world-renowned economist and financial expert, will be the keynote speaker at ASHA's 2019 Annual Meeting. 1 3 2 4

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