Seniors Housing Business

AUG-SEP 2015

Seniors Housing Business is the magazine that helps you navigate the evolution of the seniors housing industry.

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Page 64 of 87 65 August-September 2015 n Seniors Housing Business About the writer Eric Taub is a co- founder of 602Care, workfow software for the assisted living industry. He is also a freelance writer, who has covered healthcare and technology for more than 20 years for The New York Times and other publications. strategy. "By com- bining assisted living workfow software with remote patient monitoring software, we're getting closer to a disease manage- ment approach. You need real- time information to help manage patients. Two systems do not make sense." Which is why companies like ADT, the well-known security frm, is inte- grating RPM products and services into its offerings. The company has struck an alli- ance with RPM industry pioneer, Ideal Life, to add the Ideal Life portfolio of RPM hardware and software into ADT's connected home strategy. Based in Toronto, Ideal Life is also moving away from the use of prescribed sensors into a device-agnostic approach. Its gateway transmits information via Wi-Fi or the cellular network. And tablets can be used to ask patients health questions if their vital signs are out of the norm. For example, if an individual's blood pressure is high, the tablet can ask the patient how he slept, or whether he took his medication. The tablet can also be used to create a "virtual visit" with a clini- cian, giving the caregiver the oppor- tunity to physically see the patient. ADT already counts close to 1.5 million customers using its ADT Pulse suite of connected home products, which include room sensors, cameras, touch screens, thermostats and light- ing. It will soon add medication reminders, and Ideal Life's vital signs monitoring products as well. ADT is planning a scenario in the next year whereby an indi- vidual's LED lights will progres- sively change colors if he or she fails to take prescribed medica- tion. Emails or text messages will be sent to caregivers via a tablet or smartphone, alerting them to a situation, such as a fall, lack of medication adherence or vital signs abnormalities. In addition, the company will automatically integrate vital signs information into forms and electronic medical records, and then look at correlations, such as drug interactions, that might be causing or exacerbating various co-morbidities. The next frontier "We're now talking to the assisted living industry," says Jason Goldberg, Ideal Life's president. "RPM can be the new way of delivering care. It's not just pamphlets, but it's giving the right information to the patient." Goldberg is promoting the idea that an assisted living community can create a new service for fam- ily members, helping them to be active in care. Placing RPM devices in homes before an individual moves to assisted living creates trust in the assisted living provider, Gold- berg believes. "RPM provides a level of oversight that will attract residents, and help the community make more money." n "It's not just pamphlets, but it's giving the right information to the patient," says Jason Goldberg, president, Ideal Life. Baby Boomers are on your doorstep. Are you preparing? We can help you thrive now and years from today. With our deep bench, proprietary research and complete capabilities, we bring uncommon marketing experience to all areas and every situation. We're better able to quickly identify, then effectively solve your unique challenges. We don't just do, we teach and guide, empowering your organization to adapt and lead. Come see our commitment to "own- ing your tomorrow" at booth 923 during the LeadingAge Annual Meeting & Expo in Boston, November 1-4. To reserve a time to meet at the Expo call: 301.363.7005. A l w a y s T h i n k i n g Proud participants of the 2015 LeadingAge Experience — Commitment I'm the Boomer Generation. What are you going to do for me? S e n i o r M a r k e t i n g S p e c i a l i s t s

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